Frequently Asked Questions About Marketing Your Law Practice
Do I really need to market my law practice?
Can I afford a custom advertising campaign?
I would like to appear in my own commercials. Is it better to use an actor?
How does the ABA feel about advertising?
Can I advertise on TV without using my law firm’s name?
Do I really need to market my law practice?
Absolutely! Competition is fierce among attorneys. Hundreds of millions of dollars are spent on legal marketing every year. If you are not advertising on television or the Internet, you risk losing cases to those who are. Professional Media Services’ custom marketing programs help you stand out from your competition. Our advertisements promote your brand image, build awareness, and generate leads to grow your law practice.
Can I afford a custom advertising campaign?
Professional Media Services offers marketing plans that are custom designed for your law firm’s needs. Our production and media teams work closely with you to create and place ads based on your goals. We work within your budget to generate leads at a price you can afford. Advertising is essential to building a profitable practice. As a leader in law firm advertising since 1983, Professional Media Services has what it takes to grow your business.
I would like to appear in my own commercials. Is it better to use an actor?
We encourage our attorney clients to be in their own commercials. Branding is an important part of the marketing plan. Our custom written scripts and graphics build awareness and brand your law firm’s name. All commercials are shot with Hi-Def cameras using teleprompters and advanced audio and lighting techniques. Directors will guide you through the entire process to make the shoot successful. We have several production studios located throughout the country. If scheduling and traveling to our studio is difficult for you, we also have wonderful talent that can represent you and your firm in the commercials.
How does the ABA feel about advertising?
The ABA released a study on legal advertising. Among their findings is that attorney advertising does not tarnish the image of lawyers.
Can I advertise on TV without using my law firm’s name?
If you prefer to remain anonymous, we offer two effective group advertising programs for Personal Injury Attorney Advertising and Social Security Disability Attorney Advertising.
If you still have additional questions, please call us at 1-800-528-9644